A reverse-stress typeface that shifts weight onto the horizontal strokes. Generous spacing between the letters lets air move through, giving the type an open, unhurried feel. The work was guided by the atmosphere of a tropical getaway. Rather than leaning on literal decoration, I tried to carry that easygoing mood in the bones of the letterforms themselves. From there, the same feeling extends into a beverage packaging mockup.

• Glyphs
• Illustrator
• InDesign
• Photoshop
• FLORA